Bank of Georgetown

Creating a cutting-edge finance brand that honors its local roots
REQ Bank of Georgetown

Facts & Results

Acquired by United Bankshares, Inc. for $269 million

Our Role

Brand strategy & identity
Website design & development (Custom)
REQ Bank of Georgetown Marketing

Goal

Develop the brand strategy, positioning, and corporate identity for Bank of Georgetown.

Our approach

REQ created a logo that is an abstraction of the oars of a crew team, a constant presence on the nearby Potomac River. This serves as a symbol of Bank of Georgetown’s spirit and DC roots. The overall brand identity expressed at branches throughout metropolitan DC reinforces the themes of teamwork, precision, and community that are at the core of Bank of Georgetown’s mission.

Bank of Georgetown was acquired by United Bankshares, Inc. for $269 million.

REQ Bank of Georgetown Website Tablet
REQ Bank of Georgetown Website Mobile