Introducing alternative health insurance plans to employers
EVHC Case Study

Facts & Results

Google search leads increased over 2,300%, year-over-year
Google search conversion rate increased over 800%, year-over-year
LinkedIn leads increased 126%, year-over-year
Organic leads increased 193%, year-over-year
Users from organic search increased 30%, year-over-year

Our Role

Digital advertising
Search engine optimization (SEO)
Content strategy & development
Creative services


Drive leads for EVHC’s partially-self-funded health insurance plans and build the company’s thought leadership profile.

Our approach

REQ developed a full funnel marketing strategy for EVHC to reach brokers and employers at the right time in the consideration process across several channels.

We developed stronger messaging to articulate EVHC’s offering and plan benefits compared to traditional fully-funded plans, and our team handles all copy and creative for EVHC’s marketing efforts. Our team created complex email marketing journeys in Iterable for various audiences and built out associated email templates and landing pages. 

Our content team also creates executive thought leadership and long-form content to strengthen EVHC’s online presence.

EVHC LinkedIn Ads
EVHC Covid-19 Whitepaper
EVHC Insurance Whitepaper
EVHC Health Insurance Savings Case Study

Let’s talk.