Introducing alternative health insurance plans to employers
Facts & Results
Google search leads increased over 2,300%, year-over-year
Google search conversion rate increased over 800%, year-over-year
LinkedIn leads increased 126%, year-over-year
Organic leads increased 193%, year-over-year
Users from organic search increased 30%, year-over-year
Our Role
Digital advertising
Search engine optimization (SEO)
Email
Content strategy & development
Creative services
Goal
Drive leads for EVHC’s partially-self-funded health insurance plans and build the company’s thought leadership profile.
Our approach
REQ developed a full funnel marketing strategy for EVHC to reach brokers and employers at the right time in the consideration process across several channels.
We developed stronger messaging to articulate EVHC’s offering and plan benefits compared to traditional fully-funded plans, and our team handles all copy and creative for EVHC’s marketing efforts. Our team created complex email marketing journeys in Iterable for various audiences and built out associated email templates and landing pages.
Our content team also creates executive thought leadership and long-form content to strengthen EVHC’s online presence.
