Increasing brand awareness in a crowded market
Facts & Results
Organic traffic increased by 300%
Google PageSpeed improved to 85/100 from 20/100
Our Role
Brand strategy & design
Content strategy & development
Website design & development (WordPress)
Ongoing website hosting & maintenance
Creative services
Visit / In Action
Goal
Modernize the ActiveNav brand to mitigate market confusion and align with customer needs.
Our approach
REQ rebranded ActiveNav, formerly known as Active Navigation, to be modern and sophisticated. We reduced market confusion by overhauling the company’s design system and applied it to multiple touchpoints ranging from podcast cover art to socks.
We revamped ActiveNav’s WordPress website, which is the company’s primary lead source. With a focus on organic visibility, we improved Google PageSpeed from 20/100 to 85/100, improved search rankings, and increased site traffic by 300%.
