National Association of Broadcasters (NAB)

Cultivating grassroots support for legislation
REQ Free Radio Alliance

Facts & Results

880% increase in alliance membership
1,100% increase in site traffic
26% decrease in bounce rate
794% increase in Facebook page likes
1,100 legislator connections

Our Role

Website design & development (WordPress)
Integrated campaign strategy
Community management
Social media strategy, management & advertising
Email marketing & automation
REQ Free Radio Alliance Website


Revamp and expand the Free Radio Alliance coalition with grassroots engagement, and cultivate relationships with Capitol Hill and industry members through digital communication to prevent controversial legislation from passing.

Our approach

We developed an SEO-optimized campaign website for the Free Radio Alliance which incorporates sound-waves paired with short video. Since launching in September 2016, The Free Radio Alliance has deployed highly targeted campaigns to equip and empower local radio fans across the country to take action to protect local radio.

REQ Free Radio Alliance Social Media
REQ NAB Radio Show
  • "REQ implements effective, creative solutions that have proven to significantly grow membership rates and overall online engagement. They've also made the website a lot more modern and user-friendly. Highly proactive, driven, and timely in their approach, they're great to work with."

    Michelle Lehman - National Association of Broadcasters
    EVP, Marketing

Let’s talk.