Human Rights Campaign

REQ audited HRC’s analytics set-up, performed a search engine optimization (SEO) audit, and conducted user testing to understand how people visited and ultimately converted online. Based on our findings and an understanding of their marketing team’s needs, we established a new analytics framework, tagging format, and reporting dashboard to better track campaign performance.

We continue to support HRC with digital advertising on Facebook, Instagram, and Google Search. Campaign return on ad spend on Facebook has been as high as 4.72 and exceeded 10 on Google Search.