Clever Care Health Plan

Providing culturally sensitive Medicare options to Asian-American communities
Clever Care Health Plan Case Study

Facts & Results

Over 9% clickthrough rate (CTR)
Over 1,300 leads from digital advertising
Over 18 million impressions
Clever Care’s website accommodates five languages

Our Role

Digital advertising
Creative services
Social media management
Website design & development (WordPress)
Clever Care Website


Launch Clever Care’s Medicare Advantage plan to Asian-American communities in Southern California.

Our approach

REQ quickly and precisely built and launched Clever Care’s annual enrollment period (AEP) campaign focused on Asian-American communities in Southern California. Marketing efforts accommodate English, Vietnamese, Korean, and Mandarin speakers and the cultural nuances of each community.

Our cross-platform campaign targeted specific ZIP codes in Los Angeles, Orange, San Diego, and California counties. We incorporated search, social, and display media, as well as TV and radio ads. We completed keyword research in each language and designed campaigns to deliver a complete in-language experience, from initial impression through conversion.

REQ also redesigned and developed Clever Care’s website to accommodate five languages.

Clever Care Multilingual Website
Clever Care Digital Ads
Clever Care Display Ad

Let’s talk.