Providing culturally sensitive Medicare options to Asian-American communities
Facts & Results
Over 9% clickthrough rate (CTR)
Over 1,300 leads from digital advertising
Over 18 million impressions
Clever Care’s website accommodates five languages
Our Role
Digital advertising
Creative services
Social media management
Analytics
Website design & development (WordPress)
Visit / In Action
Goal
Launch Clever Care’s Medicare Advantage plan to Asian-American communities in Southern California.
Our approach
REQ quickly and precisely built and launched Clever Care’s annual enrollment period (AEP) campaign focused on Asian-American communities in Southern California. Marketing efforts accommodate English, Vietnamese, Korean, and Mandarin speakers and the cultural nuances of each community.
Our cross-platform campaign targeted specific ZIP codes in Los Angeles, Orange, San Diego, and California counties. We incorporated search, social, and display media, as well as TV and radio ads. We completed keyword research in each language and designed campaigns to deliver a complete in-language experience, from initial impression through conversion.
REQ also redesigned and developed Clever Care’s website to accommodate five languages.
