Marketing an island paradise
In-market buyers visited the site at a 366% higher rate in 2018.
Ads delivered 2.6 million impressions to potential buyers around the world.
Search ad CTR of 10.86% dwarfs the real estate industry benchmark of 3.71%.
Increase sales for residential and commercial leasing properties, help promote local amenities, and establish the area as a desirable work/live community.
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Paid digital advertising
- Website development (WordPress)
- Microsite design & development (WordPress)
- Creative services
As the premier real estate developer in the Cayman Islands, Dart Real Estate has been able to expand beyond traditional off-line advertising and achieve a level of full funnel budget tracking with greater insight into target audiences.
Combined with search engine optimized websites under the Dart Real Estate umbrella – Provenance Properties, Seafire Residences, and the Dart Real Estate corporate website – visitors are led to view Dart’s portfolio, available floorplans, and, most importantly, inquire about a space.
In 2018, markets showing the largest growth in interest in purchasing real estate on the Cayman Islands included India, France, and South Africa. Average monthly visits increased 245%, digital advertisements delivered 2.6 million impressions to potential buyers around the world, and a Google search ad clickthrough rate (CTR) of 10.86% dwarfed the real estate industry benchmark of 3.71%.