REQ Dart Real Estate Website Case Study

Dart
Real
Estate

Marketing an island paradise

REQ Provenance Paid Ad

Facts

In-market buyers visited the site at a 366% higher rate in 2018.

 

Ads delivered 2.6 million impressions to potential buyers around the world.

 

Search ad CTR of 10.86% dwarfs the real estate industry benchmark of 3.71%.

Goal

Increase sales for residential and commercial leasing properties, help promote local amenities, and establish the area as a desirable work/live community.

REQ Dart Real Estate Website

Services

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Paid digital advertising
  • Website development (WordPress)
  • Microsite design & development (WordPress)
  • Creative services
REQ Provenance Paid Ad
REQ Provenance Properties Digital Ad

Result

As the premier real estate developer in the Cayman Islands, Dart Real Estate has been able to expand beyond traditional off-line advertising and achieve a level of full funnel budget tracking with greater insight into target audiences.

Combined with search engine optimized websites under the Dart Real Estate umbrella – Provenance Properties, Seafire Residences, and the Dart Real Estate corporate website – visitors are led to view Dart’s portfolio, available floorplans, and, most importantly, inquire about a space.

In 2018, markets showing the largest growth in interest in purchasing real estate on the Cayman Islands included India, France, and South Africa. Average monthly visits increased 245%, digital advertisements delivered 2.6 million impressions to potential buyers around the world, and a Google search ad clickthrough rate (CTR) of 10.86% dwarfed the real estate industry benchmark of 3.71%.

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