Promoting an iconic surfing brand through content
Facts & Results
6x ROAS on Google performance max campaigns
Social campaigns have over 3.5x ROAS on Meta from Advantage+ shopping campaigns
Display campaigns drive 2x ROAS
Over 150 rankings on Google page one
Over 230 Google featured snippets
Gold Horizon Interactive Award integrated campaign winner
Our Role
Search engine optimization (SEO)
Digital advertising
Content strategy & development
Influencer marketing
Goal
Develop and implement a paid and earned media strategy to improve Rip Curl’s online brand presence.
Our approach
We conducted a holistic audit that shed light on each of the regions within which Rip Curl operates and how the company stacked up to their competitors on important keywords. We also developed an earned media strategy tailored to both their retail presence and status as a thought leader. We improved Rip Curl’s local SEO for retail locations to increase visibility of products and store-specific promotions. Our SEO team also optimized blog content on their website and video content for their YouTube Masterclass series launch.
For digital advertising, we improved audiences and segmentation, dynamically retargeted visitors, and utilized athlete and influencer partnerships to improve ad performance.
