We conducted a holistic audit that shed light on each of the regions within which Rip Curl operates and how the company stacked up to their competitors on important keywords. We also developed an earned media strategy tailored to both their retail presence and status as a thought leader. We improved Rip Curl’s local SEO for retail locations to increase visibility of products and store-specific promotions. Our SEO team also optimized blog content on their website and video content for their YouTube Masterclass series launch.
For digital advertising, we improved audiences and segmentation, dynamically retargeted visitors, and utilized athlete and influencer partnerships to improve ad performance.