Zenni Optical

Helping consumers find the right frames
REQ Zenni Optical Case Study

Facts & Results

Over 570,000 unique visitors in 6 months
Over $1.1 million increase in revenue
9,655% return on investment (ROI)

Our Role

Search engine optimization (SEO)
Content marketing
Social media advertising
Creative services
REQ Zenni Optical Digital

Goal

Increase brand awareness, organic traffic, leads, and online sales.

Our approach

REQ developed a custom SEO strategy to increase organic traffic and rankings. In addition, we created and implemented a long-term link building and brand awareness strategy with content marketing.

We built a custom content marketing campaign to encourage interaction with current customers and target audiences, anchored by a 9-question multiple choice quiz: “What Frames Are Perfect for Me?

REQ Zenni Optical Social Advertisements
REQ Zenni Optical Quiz
REQ Zenni Optical Search Engine Optimization