Helping consumers find the right frames
![REQ Zenni Optical Case Study](/sites/default/files/styles/hero_wide/public/hero/work/REQ-Zenni-Hero.jpg?itok=kcH52Ki5)
Facts & Results
Over 570,000 unique visitors in 6 months
Over $1.1 million increase in revenue
9,655% return on investment (ROI)
Our Role
Search engine optimization (SEO)
Content marketing
Social media advertising
Creative services
Visit / In Action
![REQ Zenni Optical Digital](/sites/default/files/styles/goal/public/goal/REQ-Zenni-Goals.png?itok=8Y85l5mS)
Goal
Increase brand awareness, organic traffic, leads, and online sales.
Our approach
REQ developed a custom SEO strategy to increase organic traffic and rankings. In addition, we created and implemented a long-term link building and brand awareness strategy with content marketing.
We built a custom content marketing campaign to encourage interaction with current customers and target audiences, anchored by a 9-question multiple choice quiz: “What Frames Are Perfect for Me?”
![REQ Zenni Optical Social Advertisements](/sites/default/files/styles/asset/public/asset/REQ-Zenni-Our-Approach-1.jpg?itok=zeEluK1u)
![REQ Zenni Optical Quiz](/sites/default/files/styles/asset/public/asset/REQ-Zenni-Our-Approach-2.jpg?itok=xCHFXVzK)
![REQ Zenni Optical Search Engine Optimization](/sites/default/files/styles/asset/public/asset/REQ-Zenni-Our-Approach-3.jpg?itok=4sgu977_)