Growing sales for a category leader, in-store and online
Facts & Results
3.36 ROAS from social advertising for DTC campaigns
2.41 ROAS from search advertising for DTC campaigns
45% increase in DTC average order value
Estimated 371% ROAS for in-store purchases
380,000 people visited key retailers after viewing an ad
Our Role
Digital advertising
Analytics
Goal
Drive purchases of Health-Ade Kombucha and Pop online and at key retail partner locations.
Our approach
REQ supports Health-Ade’s direct-to-consumer (DTC) and in-store sales. Our DTC efforts focus on social and search advertising to increase order value by promoting broader, general interest copy and creative in addition to seasonal initiatives, such as Black Friday and Cyber Monday.
We also drive awareness of Health-Ade’s kombucha and pop availability at key retailers such as Target. Our team utilizes Google Performance Max to test creative, copy, and product shots and track store visits. In-store availability ads had over 1.4 million ad interactions.
