Health-Ade Kombucha

Growing Sales for a Category Leader, In-Store and Online

OUR GOAL

OUR GOAL

Drive purchases of Health-Ade Kombucha and Pop online and at key retail partner locations.

3.36 ROAS from social advertising for DTC campaigns
2.41 ROAS from search advertising for DTC campaigns
45% increase in DTC average order value

REQ partnered with Health-Ade Kombucha to drive purchases of Health-Ade Kombucha and Pop online and at key retail partner locations.

To get there, REQ led Digital advertising, Analytics. The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.

The work translated into measurable impact, including 3.36 ROAS from social advertising for DTC campaigns, 2.41 ROAS from search advertising for DTC campaigns, 45% increase in DTC average order value. Together, these results helped reinforce Health-Ade Kombucha's momentum in the market.

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