REQ supports Health-Ade’s direct-to-consumer (DTC) and in-store sales. Our DTC efforts focus on social and search advertising to increase order value by promoting broader, general interest copy and creative in addition to seasonal initiatives, such as Black Friday and Cyber Monday.
We also drive awareness of Health-Ade’s kombucha and pop availability at key retailers such as Target. Our team utilizes Google Performance Max to test creative, copy, and product shots and track store visits. In-store availability ads had over 1.4 million ad interactions.