Building media presence and business leads for a unicorn
Facts & Results
60+ media hits, including an exclusive with Bloomberg
10+ award wins
Increased social media engagements by over 50%
25% CTR for brand campaigns
17% impression share for non-brand campaigns
Our Role
Public relations
Social media
Digital advertising
Content strategy & development
Goal
Announce Built Technologies as Nashville’s newest unicorn and expand the company’s media presence.
Our approach
Built began working with REQ on the critical announcement of their unicorn status. With a tight turnaround time, we secured an exclusive story with Bloomberg along with trade and local coverage.
Throughout our partnership, we have prioritized thought leadership to drive leads. Our team drafts and pitches company news, authors articles, and aligns press releases with upcoming product and company news. We regularly secure corporate awards and speaking opportunities for subject matter experts (SMEs) to strengthen Built’s profile and support hiring needs. We amplify our successes via organic social media on LinkedIn, Facebook, and Twitter, and through paid tactics on Google Search, LinkedIn, and Facebook, which have proven effective for scheduling demos and generating leads.
