Owning the human-centric cybersecurity narrative across the public sector
Facts & Results
Media coverage increased 1400% in one year
Over 200 media placements in key public sector publications
Featured in USA Today special edition report on homeland security
Increased unique podcast downloads by 67%
Our Role
B2G media relations
Podcast management & promotion
Awards program
Content strategy & development
Goal
Build Forcepoint’s Global Governments and Critical Infrastructure (G2CI) thought leadership program and media presence in the public sector.
Our approach
Forcepoint began working with REQ to build its B2G public relations program from the ground up, as they had no prior thought leadership program and a limited media presence in the public sector. We quickly scaled a full-service PR program, including thought leadership bylines, award placements, event support, and content development, growing Forcepoint’s media presence by 1400%.
Our team has secured over 200 media placements in key public sector IT publications and a feature in USA Today’s special edition report on homeland security. We have expanded our partnership to include strategic content development and management of their global cybersecurity podcast, To The Point Cybersecurity. The podcast has over 200 episodes (and counting) and has increased its unique downloads by 67% and was named to FedTech Magazine’s Top 30 Federal IT Influencers to Follow list three years in a row.
