Owning the human-centric cybersecurity narrative across the public sector
Facts & Results
Built Forcepoint’s Global Governments and Critical Infrastructure (G2CI) thought leadership presence
Won the FedScoop 50 Award and Washington Executive Pinnacle Award for key executives
Secured 20 public sector media outlets, resulting in 11 media briefings and a 1400% increase in media coverage
Forcepoint’s podcast was named to Fed Tech’s “30 Federal IT Influencers Worth a Follow” list for two consecutive years
Our Role
B2G media relations
Content development
Visit / In Action
Goal
Establish a media presence and thought leadership program for the Forcepoint Global Governments and Critical Infrastructure (G2CI) division in the public sector.
Our approach
Through a combination of contributed thought leadership articles, event coverage, rapid response outreach, custom research, annual predictions, and content development and amplification, we built Forcepoint’s G2CI presence from the ground up, increasing their public sector media footprint from 0 to nearly 90 placements in the first year of working with them. This executive leadership program resulted in a year-over-year increase in media interviews, thought leadership bylines, and award placements.
