Positioning a luxury travel destination
Facts
Over 1,200 keywords rank in the top 10 of organic search results.
Shopping campaigns experienced a 59% increase in conversion rate and 65% in cost-per-click.
YouTube ads saw a 114% view increase and 56% cost-per-view decrease.
Goal
Spread awareness for and help position the newly developed Miami Design District as the preeminent Miami retail and cultural arts center by developing captivating creative and web properties, coupled with a versatile search engine optimization (SEO) and paid advertising strategy to place earned and owned media at the forefront of the relevant online landscape.
Services
-
Search engine optimization (SEO)
-
Search engine marketing (SEM)
-
Digital advertising
-
Online reputation management (ORM)
-
Ongoing website hosting & maintenance
Result
Miami Design District now outranks competitors for industry leading keywords, brand-specific keywords, and in-location based-search. Miami Design District has over 14,000 keywords that rank in the top 100 results, nearly 2,500 in the top 20, and over 1,200 in the top 10. In addition miamidesigndistrict.net has over 25,000 backlinks from over 2,000 unique domains and organic traffic continues to increase, year-over-year.
In 2018, shopping campaigns saw an increase of 535% in conversions, 59% in conversion rate, and 184% in clickthrough rate. Shopping campaigns also experienced a 65% decrease in cost-per-click. YouTube campaigns experienced a 114% increase in views, 33% increase in view rate, and 56% decrease in cost-per-view.
Want to
learn more?
Contact us.