Positioning a luxury travel destination
Spread awareness for and help position the newly developed Miami Design District as the preeminent Miami retail and cultural arts center by developing captivating creative and web properties, coupled with a versatile search engine optimization (SEO) and paid advertising strategy to place earned and owned media at the forefront of the relevant online landscape.
Search engine optimization (SEO)
Search engine marketing (SEM)
Miami Design District now outranks competitors for industry leading keywords, brand-specific keywords, and in-location based-search. Impressions increased 865% from October 2013 to December 2014, and CTR increased 278%. Although overall click volume decreased 9% month-over-month, CTR increased in both search (8%) and display (23%).