Helping a leading machine learning company brand See It Forward
![AppViewX Case Study](/sites/default/files/styles/hero_wide/public/hero/work/case-study_hero_alt.jpg?itok=n4XeRmDy)
Facts & Results
Improved AppViewX’s brand and messaging, helping their employees explain their value proposition
Our Role
Brand strategy & identity
Go-to-market strategy
Website design
Content strategy & development
Creative services
Visit / In Action
![AppViewX logo](/sites/default/files/styles/goal/public/goal/AppViewX_logos.jpg?itok=IsKurk4E)
Goal
Redefine the AppViewX brand and position the company for growth.
Our approach
Our team conducted a thorough discovery process by speaking with internal and external stakeholders, analyzing macro trends and the competitive landscape, and developing audience personas to inform messaging and design decisions.
We established a brand strategy that codified who AppViewX is and future-proofed the brand for growth, better communicating their product offerings and showcasing their agility and effectiveness for clients. This culminated in their tagline “See It Forward.”
![AppViewX design system](/sites/default/files/styles/asset/public/asset/AppViewX_shapes.jpg?itok=gWhHwg5Z)
![AppViewX presentation template](/sites/default/files/styles/asset/public/asset/AppViewX_presentation%20style.jpg?itok=2oYLn2kR)
![AppViewX Website Redesign](/sites/default/files/styles/asset/public/asset/3-screen-no-logo.jpg?itok=OFud9VtH)
![AppViewX website on tablet](/sites/default/files/styles/asset/public/asset/tablets.jpg?itok=LYZEsufk)
![AppViewX website on mobile](/sites/default/files/styles/asset/public/asset/mobiles.jpg?itok=wpzZ1D-G)
![AppViewX brand applications](/sites/default/files/styles/asset/public/asset/AppViewX_brand-application.jpg?itok=IxOfurB7)