Helping a leading machine learning company brand See It Forward
Facts & Results
Improved AppViewX’s brand and messaging, helping their employees explain their value proposition
Our Role
Brand strategy & identity
Go-to-market strategy
Website design
Content strategy & development
Creative services
Visit / In Action
Goal
Redefine the AppViewX brand and position the company for growth.
Our approach
Our team conducted a thorough discovery process by speaking with internal and external stakeholders, analyzing macro trends and the competitive landscape, and developing audience personas to inform messaging and design decisions.
We established a brand strategy that codified who AppViewX is and future-proofed the brand for growth, better communicating their product offerings and showcasing their agility and effectiveness for clients. This culminated in their tagline “See It Forward.”
