REQ Camana Bay PPC Case Study

Camana
Bay

Enticing visitors to shop, dine, and play

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Facts

Advertising efforts outperformed the industry average on every implemented platform.

Goal

Introduce Camana Bay as the preeminent destination on Grand Cayman.

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REQ Camana Bay Trip Advisor

Services

  • Online reputation management (ORM)
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Paid digital advertising
  • Content strategy & development
  • Creative services
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Result

Camana Bay, due to tourism seasonality, required a dual-pronged marketing approach leveraging both paid and organic with the goal of presenting content to Grand Cayman visitors at every point of their travel planning process online.

Using search engine optimization (SEO), Camana Bay was able to expand its online search footprint and present itself for key search queries that travelers make as they research, book, and actually experience when on the island. Since launch, the number of keywords sending traffic to camanabay.com has increased significantly, primarily driven by activity-specific landing pages and microsites. Regular site audits are conducted, and SEO recommendations are presented and implemented on an ongoing basis.

Supplemented with extensive paid campaigns involving platforms such as Google Search and Display, Gmail, social media, and Trip Advisor, Camana Bay can adjust tactics based on their target audience – geography, demography, and seasonality. Advertising efforts have outperformed the industry average on every platform utilized. To adjust for the ebbs and flows of the Grand Cayman high season for tourism, campaign spend and targeting is regularly updated based on visitation data.

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