Promoting an iconic destination online
![REQ Empire State Building](/sites/default/files/styles/hero_wide/public/hero/work/empire-state-case-study-hero-1440x600%402x_0.jpg?itok=JRILyyUf)
Facts & Results
30% increase in online ticket sales, year-over-year
Third-party ticket vendors successfully displaced in search results
Our Role
Search engine optimization (SEO)
User experience design
Website development (Drupal)
Online reputation management (ORM)
Visit / In Action
![REQ Empire State Building Website](/sites/default/files/styles/example/public/example/empire-state-case-study-goal-840x750%402x-v2.png?itok=EEpvepP2)
Goal
Help the Empire State Building regain control of tour ticket sales by outranking third-party competitors through an organic search engine optimization campaign.
Our approach
REQ designed and developed a sophisticated, user-friendly website to drive visitors to purchasing points. We also implemented on- and off-page SEO strategies to successfully displace third-party vendors selling tickets for tours. Together, these strategies worked to enhance the brand’s position in search results and drive sales.
![REQ Empire State Building Website Laptop](/sites/default/files/styles/asset/public/asset/empire-state-case-study-image-1-770x550%402x.jpg?itok=vAOc8zyy)
![REQ Empire State Building Mobile](/sites/default/files/styles/asset/public/asset/empire-state-case-study-image-2-770%402x.jpg?itok=8cRdru6S)