Promoting an iconic destination online
Facts & Results
30% increase in online ticket sales, year-over-year
Third-party ticket vendors successfully displaced in search results
Our Role
Search engine optimization (SEO)
User experience design
Website development (Drupal)
Online reputation management (ORM)
Visit / In Action
Goal
Help the Empire State Building regain control of tour ticket sales by outranking third-party competitors through an organic search engine optimization campaign.
Our approach
REQ designed and developed a sophisticated, user-friendly website to drive visitors to purchasing points. We also implemented on- and off-page SEO strategies to successfully displace third-party vendors selling tickets for tours. Together, these strategies worked to enhance the brand’s position in search results and drive sales.
