Empire State Building

Promoting an iconic destination online
REQ Empire State Building

Facts & Results

30% increase in online ticket sales, year-over-year
Third-party ticket vendors successfully displaced in search results

Our Role

Search engine optimization (SEO)
User experience design

Website development (Drupal)
Online reputation management (ORM)
REQ Empire State Building Website

Goal

Help the Empire State Building regain control of tour ticket sales by outranking third-party competitors through an organic search engine optimization campaign.

Our approach

REQ designed and developed a sophisticated, user-friendly website to drive visitors to purchasing points. We also implemented on- and off-page SEO strategies to successfully displace third-party vendors selling tickets for tours. Together, these strategies worked to enhance the brand’s position in search results and drive sales.

REQ Empire State Building Website Laptop
REQ Empire State Building Mobile