REQ Jefferson Hotel Lobby


Repositioning a DC Icon


Create a new brand position for The Jefferson Hotel to solidify its status as the premier luxury hotel in Washington, DC, and apply it to an updated website design.

REQ Jefferson Hotel Website


  • Brand strategy
  • Website design
  • Content strategy & development
  • Creative services
  • Photography
REQ Jefferson Hotel Website Desktop


The Jefferson’s new brand position, “Delight in the Details,” brings forward the intangible aspects of the experience provided by the hotel – whether it is dining at the restaurant, staying the night, celebrating a wedding, or attending a business conference. The new design of the WordPress website leverages copy, imagery, and texture that invokes the luxury expected from a hotel ranked #11 in the United States by US News, and the highest in Washington, DC. The new brand position coupled with the updated digital properties honors the hotel’s legacy of luxury and excellence in service while ensuring consistency between the quality of the experience and external perceptions of The Jefferson.

REQ Jefferson Hotel Letter
REQ Jefferson Hotel Mobile
REQ Jefferson Hotel Photography
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