Optimizing a website to represent multiple acquisitions
![Vector Solutions Case Study](/sites/default/files/styles/hero_wide/public/hero/work/VectorSolutions_Hero.jpg?itok=B03f4JtD)
Facts & Results
Homepage tests improved conversion rate by over 85%
Course search experience tests improved conversions by nearly 150%
Average conversion rate test improvement was 45%
Our Role
Conversion rate optimization (CRO)
![Vector Solutions Landing Page](/sites/default/files/styles/goal/public/goal/VectorSolutions_Home.jpg?itok=U2xRZe6J)
Goal
Conduct comprehensive conversion rate optimization (CRO) testing to increase leads.
Our approach
REQ ideated and developed a testing strategy and framework to achieve significant conversion growth and transformative website improvements that impacted both the bottom line and overall user experience.
We implemented high-impact conversion rate optimization (CRO) tests across Vector Solutions’ website, including homepage redesign tests, reimagining the course search experience, course library redesigns, and other industry- and module-specific tests.
On average, our tests yielded a 45% improvement.
![Vector Solutions Before and After](/sites/default/files/styles/asset/public/asset/VectorSolutions_before-after%20%281%29.jpg?itok=YgMM4K9a)