Optimizing a website to represent multiple acquisitions
Facts & Results
Homepage tests improved conversion rate by over 85%
Course search experience tests improved conversions by nearly 150%
Average conversion rate test improvement was 45%
Our Role
Conversion rate optimization (CRO)
Goal
Conduct comprehensive conversion rate optimization (CRO) testing to increase leads.
Our approach
REQ ideated and developed a testing strategy and framework to achieve significant conversion growth and transformative website improvements that impacted both the bottom line and overall user experience.
We implemented high-impact conversion rate optimization (CRO) tests across Vector Solutions’ website, including homepage redesign tests, reimagining the course search experience, course library redesigns, and other industry- and module-specific tests.
On average, our tests yielded a 45% improvement.
