Establishing an international brand on social media
Facts & Results
237% increase in audience growth on LinkedIn
32% increase in audience growth on Instagram
Instagram engagement rate more than triple the industry average
162% increase in audience growth on Facebook
106% increase in audience growth on Twitter
Our Role
Social media strategy
Social media management
Creative services
Analytics & reporting
Visit / In Action
Goal
Build an active, excited, and engaged audience on social media.
Our approach
REQ actively manages Atlas Air’s social media presence to engage with their community of employees, customers, and brand advocates. We established social media guidelines to scale their profiles and we incorporated post categories including employee showcases, company news and events, and customer/partner highlights showcasing their private aviation partnerships with several NFL teams and FEMA for COVID-19 supplies delivery.
On Instagram, we developed and executed a plan to become a part of the plane spotter community; we engaged with spotters, commented on hashtag and brand mentions, reposted and credited photographers, and deployed regular photo contests. Atlas Air's audience grew by 32% and we achieved a 3.8% channel engagement rate on Instagram alone.
