Creating an omni-channel brand experience for an exciting fast-casual eatery
Facts & Results
Expanded to 100+ locations nationwide, including Los Angeles, Boston, and New York City
Website earned Addy Award in Interactive Media
Brand earned ARE Grand Prize for Restaurant category
Our Role
Brand strategy & identity
In-store ordering technology
Creative services
Packaging design
Website design & development (Custom)
Goal
Transform an idea for a Mediterranean-inspired fast casual into a brand strategy, including a distinctive name and identity.
Our approach
CAVA Mezze Grill’s recipes and ingredients are inspired by familial ties to the Mediterranean with a decided focus on simplicity and honesty.
REQ created product packaging, interior design, in-store menu system, and digital presence to evoke a feeling of the clean and contemporary, no-frills canteens of yesteryear.
Since debuting in 2011, CAVA’s authentic yet modern brand has expanded to more than 100 locations nationwide, including Los Angeles, Boston, and New York City.
