Creating an omni-channel brand experience for an exciting fast-casual eatery
![REQ Cava](/sites/default/files/styles/hero_wide/public/hero/work/cava-case-study-hero-1440x600%402x.jpg?itok=hxSde_-Q)
Facts & Results
Expanded to 100+ locations nationwide, including Los Angeles, Boston, and New York City
Website earned Addy Award in Interactive Media
Brand earned ARE Grand Prize for Restaurant category
Our Role
Brand strategy & identity
In-store ordering technology
Creative services
Packaging design
Website design & development (Custom)
![REQ Cava Store Design](/sites/default/files/styles/goal/public/goal/cava-case-study-goal-770x540%402x.jpg?itok=JVh0Kmej)
Goal
Transform an idea for a Mediterranean-inspired fast casual into a brand strategy, including a distinctive name and identity.
Our approach
CAVA Mezze Grill’s recipes and ingredients are inspired by familial ties to the Mediterranean with a decided focus on simplicity and honesty.
REQ created product packaging, interior design, in-store menu system, and digital presence to evoke a feeling of the clean and contemporary, no-frills canteens of yesteryear.
Since debuting in 2011, CAVA’s authentic yet modern brand has expanded to more than 100 locations nationwide, including Los Angeles, Boston, and New York City.
![REQ Cava Environmental Design](/sites/default/files/styles/asset/public/asset/cava-case-study-image-1-770%402x.jpg?itok=FHOn1dYa)
![REQ Cava Website Design](/sites/default/files/styles/asset/public/asset/cava-case-study-image-2-770%402x.jpg?itok=xmlW-_sE)
![REQ Cava Brand Application](/sites/default/files/styles/asset/public/asset/cava-case-study-image-3-770%402x.jpg?itok=i-lDIYRQ)