REQ Rasa Logo

RASA

Creating a fast-casual spin on Indian cuisine

Goal

Develop branding for a fast-casual concept serving flavorful and healthy food that just happens to be Indian.

REQ Rasa Brand Application

Services

  • Brand strategy & identity
  • Creative services
REQ Rasa Business Card

Result

RASA breaks free from traditional perceptions of Indian food in American culture with a brand that highlights their innovative, playful, and flavorful approach to Indian cuisine. Vibrant colors showcase the custom typeface that we created for their logo. Shifting the competitive focus away from strictly Indian concepts toward a broader range of establishments, the brand does not singularly rely on its ethnic roots.

The brand strategy draws from Indian culture to communicate how RASA’s menu is adventurous, refreshing, and satisfying. Based on RASA’s foundational belief that new food opens up new ways of seeing the world and enriches experiences, the brand promises that customers will be able to “Savor the moment.”

Since debuting in Washington, DC, in 2017, RASA has earned critical acclaim and has been featured in top food columns such as the Washington Post.

Media Coverage

REQ Rasa Typography
REQ Rasa Chutney

Interested?

Send us a message

Submit your information and we'll contact you as soon as possible.

Close form

Want to
learn more?
Contact us.