Generating digital revenue during a critical holiday season
Facts & Results
Generated over $1M in revenue in four days
75% increase in site sessions, year-over-year
8.8x return on investment
61% increase in transactions, year-over-year
40% increase in revenue, year-over-year
Our Role
Paid search
Display advertising
Social advertising
Search engine optimization (SEO)
Creative services
Goal
Increase market share, sales, and revenue while maintaining margins and critical KPIs during the highly competitive holiday season (Black Friday, Cyber Monday, and Giving Tuesday).
Our approach
WORX Tools partnered with REQ to execute a full-funnel approach by targeting users at all stages of the consumer journey. We created programmatic display, social, and non-branded search campaigns by product line.
Our team optimized product pages to improve organic ranking results prior to the holiday period, which increased quality scores and drove down cost per click. We also utilized remarketing as well cross-device targeting to deliver direct-to-buy messaging to users that have already visited their site.
Finally, REQ targeted specific product and performance-based keywords across paid search, social ads, and organic search to saturate the search engine results pages and maximize share of voice.
