Creating a lifestyle experience through food
![REQ Sweetgreen Store Design](/sites/default/files/styles/hero_wide/public/hero/work/sweetgreen-case-study-hero-1440x600%402x_0.jpg?itok=NjbDr1pr)
Facts & Results
A concept to convey the promise of fast casual dining for all five senses
Expanded to more 75+ locations nationwide
Brand earned ARE Grand Prize in Restaurant category
Our Role
Brand strategy & identity
Product design
Mobile application design
Landing page design & development
Point-of-sale system integration
![REQ Sweetgreen Store Design](/sites/default/files/styles/goal/public/goal/sweetgreen-case-study-goal-770x540%402x.jpg?itok=zWq7THcZ)
Goal
Target millennial women with an attractive, modern brand identity and a store design that evokes a downtown yoga studio instead of a cafeteria.
Our approach
REQ created a brand identity for sweetgreen to take the brand beyond typical salad restaurants, playing up a growing culture that redefines gender roles and focuses on what currently appeals to women.
With a seamless point-of-sale e-commerce system and loyalty program, along with creative new packaging design for their sweetpress juice line, sweetgreen has expanded to more than 75 locations nationwide.
![REQ Sweetgreen Tablet](/sites/default/files/styles/asset/public/asset/sweetgreen-case-study-image-2-770%402x.jpg?itok=krzpt55U)
![REQ Sweetgreen Sweetpress Tablet](/sites/default/files/styles/asset/public/asset/sweetgreen-case-study-image-3-770%402x.jpg?itok=2HE-t2MN)
![REQ Sweetgreen Sweetpress](/sites/default/files/styles/asset/public/asset/sweetgreen-case-study-image-4-770%402x.jpg?itok=lPfVBrOe)
![REQ Sweetgreen Apparel](/sites/default/files/styles/asset/public/asset/sweetgreen-case-study-image-5-770%402x.jpg?itok=QTsCwKv2)