Creating a lifestyle experience through food
Target millennial women with an attractive, modern brand identity and a store design that evokes a downtown yoga studio instead of a cafeteria.
Brand identity creation
Mobile App design
Point-of-sale system integration (Micros)
sweetgreen’s brand identity goes beyond typical salad restaurants, playing up a growing culture that redefines gender roles and focuses on what currently appeals to women. With a seamless point-of-sale e-commerce system and loyalty program, along with creative new packaging design for their sweetpress juice line, sweetgreen has expanded to more than 50 locations nationwide.