Sweetgreen app menu integration

sweetgreen

Creating a lifestyle experience through food

Goal

Target millennial women with an attractive, modern brand identity and a store design that evokes a downtown yoga studio instead of a cafeteria.

Sweetgreen branding concepts

Services

  • Brand strategy & identity

  • Environmental design

  • Product design

  • Mobile application design

  • Point-of-sale system integration (Micros)

  • Landing page design & development

Sweetgreen t-shirt branding
Sweetpress juice branding

Result

sweetgreen’s brand identity goes beyond typical salad restaurants, playing up a growing culture that redefines gender roles and focuses on what currently appeals to women. With a seamless point-of-sale e-commerce system and loyalty program, along with creative new packaging design for their sweetpress juice line, sweetgreen has expanded to more than 75 locations nationwide.

sweetgreen Environmental Design Case Study

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