Sweetgreen

Creating a lifestyle experience through food
REQ Sweetgreen

Facts & Results

A concept to convey the promise of fast casual dining for all five senses
Expanded to more 75+ locations nationwide
Brand earned ARE Grand Prize in Restaurant category

Our Role

Brand strategy & identity
Product design
Mobile application design
Landing page design & development
Point-of-sale system integration
REQ Sweetgreen Store Design

Goal

Target millennial women with an attractive, modern brand identity and a store design that evokes a downtown yoga studio instead of a cafeteria.

Our approach

REQ created a brand identity for sweetgreen to take the brand beyond typical salad restaurants, playing up a growing culture that redefines gender roles and focuses on what currently appeals to women. 

With a seamless point-of-sale e-commerce system and loyalty program, along with creative new packaging design for their sweetpress juice line, sweetgreen has expanded to more than 75 locations nationwide.

REQ Sweetgreen Tablet
REQ Sweetgreen Sweetpress Tablet
REQ Sweetgreen Sweetpress
REQ Sweetgreen Apparel