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Verint

Enhancing Visibility of a Complex Suite of Products

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Facts

Verint’s top 20 keyword presence has increased by over 225%.

 

Verint’s website was built to drive traffic from 40 countries.

Goal

Promote Verint’s B2B product suite with a search engine optimization (SEO) strategy, and expand that strategy to include paid advertising, branding, website design and development, and creative deliverables.

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Services

  • Search engine optimization (SEO)
  • Paid advertising
  • Creative services
  • Content strategy & development
  • Website design & development (Percussion)
  • Video
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Result

Through reorganization of Verint’s corporate website with well-defined information architecture (IA), Verint.com is optimized for search engines. To allow for stronger distinctions between products – each of which appeals to different audiences – an integrated solution including website design and development, content optimization, new page creation, meta data and schema tags, keyword strategy, external link-building, and performance reporting was implemented.

Verint has increased their top 20 keyword presence by 225% and top 3 keyword presence by 152%. In addition, the Percussion website is multi-lingual and optimized for global traffic from 40 countries, including the United States, France, Australia, China, the Netherlands, Russia, and Japan.

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