Verint

Enhancing visibility for a complex suite of problems
REQ Verint

Facts & Results

225% increase in Verint’s top 20 keyword presence
152% increase in top 3 keyword presence
40 countries drive traffic to Verint’s website

Our Role

Search engine optimization (SEO)
Paid advertising
Content strategy & development
Website design & development (Percussion)
Video
REQ Verint Website Tablet

Goal

Promote Verint’s B2B product suite with SEO, paid advertising, branding, website design and development, and creative deliverables.

Our approach

REQ reorganized verint.com with well-defined information architecture to optimize it for search engines.To allow for stronger distinctions between products – each of which appeals to different audiences – REQ implemented an integrated solution including website design and development, content optimization, new page creation, metadata and schema tags, keyword strategy, external link-building, and performance reporting.

Verint has increased their top 20 keyword presence by 225% and top 3 keyword presence by 152%. In addition, the Percussion website is multi-lingual and optimized for global traffic from 40 countries, including the United States, France, Australia, China, the Netherlands, Russia, and Japan.