Enhancing Visibility of a Complex Suite of Products
Verint’s top 20 keyword presence has increased by over 225%.
Verint’s website was built to drive traffic from 40 countries.
Promote Verint’s B2B product suite with a search engine optimization (SEO) strategy, and expand that strategy to include paid advertising, branding, website design and development, and creative deliverables.
- Search engine optimization (SEO)
- Paid advertising
- Creative services
- Content strategy & development
- Website design & development (Percussion)
Through reorganization of Verint’s corporate website with well-defined information architecture (IA), Verint.com is optimized for search engines. To allow for stronger distinctions between products – each of which appeals to different audiences – an integrated solution including website design and development, content optimization, new page creation, meta data and schema tags, keyword strategy, external link-building, and performance reporting was implemented.
Verint has increased their top 20 keyword presence by 225% and top 3 keyword presence by 152%. In addition, the Percussion website is multi-lingual and optimized for global traffic from 40 countries, including the United States, France, Australia, China, the Netherlands, Russia, and Japan.