![REQ Verint](/sites/default/files/styles/hero_wide/public/hero/work/verint-case-study-hero-1440x600%402x_0.jpg?itok=8Kuq1nlK)
Facts & Results
Our Role
![REQ Verint Website Tablet](/sites/default/files/styles/goal/public/goal/verint-case-study-goal-02.png?itok=VVEi3_e-)
Goal
Promote Verint’s B2B product suite with SEO, paid advertising, branding, website design and development, and creative deliverables.
Our approach
REQ reorganized verint.com with well-defined information architecture to optimize it for search engines.To allow for stronger distinctions between products – each of which appeals to different audiences – REQ implemented an integrated solution including website design and development, content optimization, new page creation, metadata and schema tags, keyword strategy, external link-building, and performance reporting.
Verint has increased their top 20 keyword presence by 225% and top 3 keyword presence by 152%. In addition, the Percussion website is multi-lingual and optimized for global traffic from 40 countries, including the United States, France, Australia, China, the Netherlands, Russia, and Japan.