Establishing a brand for growth
Help First Washington Realty, a convenience- and grocery-anchored shopping center leader, transition into a new phase of growth and expansion
- Brand strategy & development
- Website design & development (WordPress)
- Content strategy & development
- Creative services
As an established leader in the industry, the updated First Washington Realty (FWR) brand needed to position the company as forward-thinking with the institutional expertise to innovate and create value in the lives of their employees, partners, and neighborhoods where they invest. Inspired by FWR’s brand promise to provide its partners with unparalleled experience, REQ created a contemporary new brand that could easily be applied across physical and digital touchpoints.
REQ designed and developed a new WordPress site – www.firstwash.com – which integrates with the client’s database of nearly 100 properties across 22 states and Washington, DC to highlight FWR’s diverse national portfolio. The new site is clean and easy to use while also providing FWR with a platform to showcase its community efforts.