As ORM Account Manager on REQ’s Client Services team, Elizabeth couples her passion for the customer experience and knowledge of online brand perception to aid clients in proactively curating their online presence. She leverages technology to stay on the pulse of clients’ online reputations and empowers them to successfully deliver their crafted image to their intended audiences.
Day to day at REQ, Elizabeth is immersed in the craft of online reputation management and aspects of the practice, including search engine optimization, public relations, media placement, thought leadership, social media, reporting and analytics, and content amplification.
With an approach firmly rooted in the belief that it is best to be proactive about one's online reputation rather than reactive, Elizabeth works with team leads and clients to empower their brand.
Elizabeth's unique career background has allowed her to finetune the skills needed to combat a negative online reputation while cultivating and maintaining a positive one. Before stepping into her role at REQ, Elizabeth worked at the intersection of real estate and academia for one of North America's leading student housing property owners, The Scion Group. As Senior Marketing Coordinator specializing in reputation management and social media, she was the strategic leader spearheading all online reputation initiatives for the portfolio's 116 properties.
Before that, she served as a flight attendant for the world’s largest airline, American Airlines, a role which helped her hone the customer-first approach she leverages in account management.
Elizabeth earned her BS in Biology from the University of Holy Cross. While originally from Covington, LA, Elizabeth resides in Chicago, IL, where she can be seen dining at a number of local restaurants, hosting themed parties, trying out new recipes with her partner, or spending time outdoors with her dog and loved ones.