As Senior Content Strategist on REQ's content team, Amanda uses language to bridge the gap between the technical and the magical. Working with REQ’s designers and creatives, she leverages a keen understanding of audiences and storytelling to ensure that brand messaging is not only authentic, but unforgettable.
A former journalist and blogger, Amanda has reported on topics ranging from DC real estate and start-ups to international news, and her writing earned her multiple national grants. Dual interests in content and technology led her to a role as a content evaluation specialist for United Press International’s media development division where she worked with a small team to develop a proprietary tool for analyzing the quality of journalism content. Also with UPI, she designed and taught a course for developing-world journalists about promoting their work using on-page SEO tactics.
Driven by a passion for writing taglines and headlines, Amanda then pursued her calling as a copywriter with Bloomberg BNA, a news and information technology company, where she developed specialized messaging around hundreds of professional products for multi-channel, brand-integrated campaigns.
She holds a BA in Journalism from UNC Chapel Hill and an MA in Sociology and Social Anthropology from Central European University. A resident of Petworth in DC, she can be seen at the farmers market and growing veggies at her community garden plot.