As a Senior Web Analytics Specialist with REQ, Abby Fittes finds innovative ways to assess how digital properties and campaigns are performing and connecting with audiences, zero in on what’s working well, and drive clients’ business objectives. She is a data-driven and self-motivated professional who brings a passion for problem solving to her work and merges creativity with analytical thinking to continually optimize digital strategies.
Abby utilizes her attention to detail and analytical skills to build reports and visualize data in a way that generates actionable insights. She optimizes data processes through automation and takes the lead on clients' analytics and reporting needs.
Prior to joining REQ, Abby was a Senior Data Analyst for a software start-up based in Denver, where she developed, managed, and led the professional services team and delivered monthly reports to executive-level clients. She also created a solutions engineering department and worked alongside the marketing and engineering teams.
Originally from Canada, Abby grew up in Denver and received her BS in Strategic Communication/Advertising from the University of Colorado, Boulder. She now lives in sunny San Diego and, from the mountains to the ocean, you can find her spending time outdoors, hiking, trying new restaurants and wines, or listening to live music.