Kenny Rufino

Kenny Rufino leads the Creative team at REQ, where he works with an experienced roster of talented designers and writers in delivering innovative solutions across a broad spectrum of media. Under his leadership, the Creative team consistently surpasses client expectations, combining visionary design with established methodologies to achieve results that adhere to the highest industry standards.

A digital native with a profound appreciation for design in both print and digital formats, Kenny excels in user-centric, communicative design. He believes that effective creative solutions should transcend visual appeal and functionality—they must foster emotional engagement and be able to contribute to accomplishing the goals of our clients.

Before joining REQ, Kenny managed an in-house creative services team at Random House, overseeing advertising and marketing campaigns for bestselling authors including former First Lady Michelle Obama, Martha Stewart, and Deepak Chopra. Additionally, he spent more than a decade at Mediabistro.com, where he played an integral role in expanding the company from a modest startup into a prominent online community.

Kenny holds an MA from Fordham University and resides in a typically cozy Manhattan apartment with his beloved dog, Sidney.