As a Senior Strategist, Paid Media focused on social media, Lauren collaborates with the REQ Paid Media team to provide full-funnel digital marketing strategies that support and optimize clients’ overall goals in the paid advertising space.
Lauren assists with elevating client brands and works to plan, grow, and optimize their paid advertising campaigns. Lauren’s advertising experience at REQ spans industries and sectors including hospitality, travel, food & beverage, retail, healthcare, beauty, ecommerce, and education.
While growing her knowledge of paid media management, Lauren enjoys the creative opportunities in the constantly evolving paid media advertising landscape. Her day-to-day responsibilities include copywriting, managing media budgets, optimizing campaigns, tracking ad performance, and transforming insights into actionable results. Lauren utilizes her creativity, quick wit, sharp attention to detail, and organizational skills to efficiently plan, manage, and execute paid social strategies with the team.
Lauren graduated from San Diego State University with a BA in Journalism with an emphasis in Media Studies. As a local San Diegan, she enjoys the year-round sunshine and close access to the beautiful beaches and glorious sunsets. When she’s not hard at work, Lauren enjoys photography, singing along to music like nobody is listening, and beach days with her dogs Marley and Luna.