McKenzie Smith

Social Media Strategist
McKenzie Smith REQ

As a Social Media Strategist, McKenzie crafts innovative social media strategies that equip clients to reach their audiences in the most engaging and effective ways possible. From campaign ideation to copywriting and community management, McKenzie helps clients define their brand story and achieve their goals. 

Before joining REQ, McKenzie worked in-house as a social media specialist for WeddingWire, an online wedding planning marketplace based in Washington, DC. She worked on both paid and organic social media. Prior to that, she worked for a start-up agency in Nashville, TN, where she worked with clients in the entertainment, retail, and food and beverage industries. McKenzie has earned a silver Addy award in the social media campaign category and an OMMA award for music entertainment. 

McKenzie holds a BS in Marketing with a concentration in Social Media Marketing from Western Kentucky University. Born and raised in the Bluegrass State, McKenzie now calls Washington, DC home. Outside of the office, you can find her on the driving range, traveling somewhere exciting, or dog watching in Logan Circle.