Working in the paid media space since the inception of media buying on Facebook, Kelsey is a social advertising pioneer for her team and clients. As Director of Paid Media - Social at REQ, she’s the lead navigator for the Paid Social team, a role in which she drives and inspires the generation of ideas that disrupt the status quo for clients.
Kelsey has been featured in Facebook’s Success Stories for managing the global running brand: Rock ‘n’ Roll Marathon. Her passion lies in the hospitality industry where she has crafted the social advertising strategy for a wide range of resorts including Hard Rock Hotels & Casinos. She is also a frequent guest speaker at her alma mater San Diego State University (SDSU), educating students on social media in the digital age.
An upstate New York native, Kelsey made the cross-country leap and graduated with a BS in Integrated Marketing Communications from SDSU. When not in the office, you can find her outside on her yoga mat with her puppy Zora nearby, free-flowing to tropical beats.