Amanda’s expertise lies in creating omni-channel strategies that solve for each of her clients’ specific goals, ranging from revenue growth to brand awareness, customer acquisition, and lead nurturing. She focuses on developing thoughtful campaigns through planning and buying display, native, video, audio, and social ads for REQ clients across verticals including energy, education, and healthcare.
In her current role, she collaborates across departments to build cohesive media plans, creative collateral, and measurement frameworks for her clients. When she’s not working on strategy, she is involved in campaign execution and leading the exploration of new media partners and technologies. Outside of campaign management, Amanda works closely with her colleagues to provide display training and education on industry updates. What she loves most about paid media is helping brands navigate the changing digital landscape to find their voice.
Amanda has more than eight years of experience in display media working across various verticals and clients including Constellation, Allwell & Health Net Medicare, Cal Baptist University, Mazda, Skullcandy, Inspirato, TVG, and LEGOLAND.
Amanda received her BA in Business Administration from California State University of Fullerton with a concentration in Marketing. Outside of work, she loves the outdoors, camping, surfing, traveling, and cooking. She is also obsessed with her cat, Bobby, and dog, Teddy. Ask her for pictures of her pets and her growing garden!