Public relations for business-to-business (B2B) technology companies is a core competency for the REQ team. We create clarity in complexity, immersing ourselves in the business technology sector, with specialized expertise in industries such as cybersecurity, enterprise software and services, semiconductors, satellites, data centers, and more.
Our team has more than 25 years of experience developing agile public relations strategies that match the fast-paced B2B technology sector. We take pride in our ability to quickly dig into our clients’ industries, refine their voices, and deliver clear messaging to their target audiences – whether they be prospective customers, employees, investors, or industry peers.
We rapidly embrace our clients' most technical concepts and offerings, providing a tailored public relations program to ensure you own your Destination – whether your desired outcome is fundraising, buy or sell-side acquisitions, lead generation, recruiting, or thought leadership. We identify your goals and help you reach your destination with measurable earned media strategies and tactics backed by deep B2B and vertical expertise.
Resources
B2B Case Studies:
- Built Technologies - Earned Media Case Study
- Vantage Data Centers - B2B Public Relations Case Study
- HireRight - B2B PR Case Study
- Virtru - Public Relations & Digital Lead Generation Case Study
B2B Webinars + Summaries:
- Trends in B2B Marketing in B2B Marketing and Communications
- Communication Strategies for Corporate Funding and M&A (Written Summary)
B2B Blogs + Articles
- How Your PR Team Can Maximize Event Coverage and Content Creation
- Today in Forbes: REQ EVP Elizabeth Shea Shares The Top PR Trends For 2024
- "Probe Your “Why” When Considering Social Comments on Global, Social, Humanitarian Crises
- Four Communications Strategies For Boosting Recruiting And Retention
- How To Use PR For B2B Lead Generation
- How To Use Sell-Side Communications To Improve Your Valuation
