Business-to-Government (B2G)

We understand that traditional agency tactics fall flat in the business-to-government (B2G) marketing space, and we’ve cultivated our government-centric craft for more than 25 years. B2G technology is a core competency for our public relations teams, with half of our clients selling into DoD, Civilian, Intelligence, and State, Local & Education (SLED) agencies. For several of our clients, our sole focus is B2G.

Government buyers operate in a distinct landscape, with a unique vernacular, procurement protocols, media landscape, digital presences, and spheres of influence. We understand these nuances and speak the language that government audiences want to hear.   Our messaging is tailored specifically to address agencies’ pain points, demonstrating our deep understanding and commitment to this sector.

We have breadth and depth in the government ecosystem; we understand the influencers in the space and take pride in promoting thought leadership within the community. We structure our programs with the understanding that government customers are often unable to speak to the media. We overcome that constraint by driving visibility and education in other ways, such as authored articles, speaking engagements, awards, infographics, surveys, radio interviews, and more.  

Resources

B2G Case Studies:

B2G White Papers:

 

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