As online reputation management matures as a field, both public expectations and industry-imposed standards are coalescing around an important, yet not quite defined, point: when is a potential client too toxic to take on?

For the past few weeks, the search engine community has been abuzz with rumors of streaming results, expanded search listings and other consumer-facing alterations to Google's famously simple interface.

It's no secret that the social mediasphere is "the place to be" in 2010; many of its buzzwords have been burning up the Internet for a few years now.

Tripp Donnelly, CEO of RepEquity, appeared on FOX News this past weekend to discuss a variety of issues involving online identity, including the legal issues involved in claiming a domain name associated with a specific individual: