For the past few weeks, the search engine community has been abuzz with rumors of streaming results, expanded search listings and other consumer-facing alterations to Google's famously simple interface.

It's no secret that the social mediasphere is "the place to be" in 2010; many of its buzzwords have been burning up the Internet for a few years now.

Tripp Donnelly, CEO of RepEquity, appeared on FOX News this past weekend to discuss a variety of issues involving online identity, including the legal issues involved in claiming a domain name associated with a specific individual:

It's been the ultimate question facing an entire industry since social networking exploded a few short years ago: how, exactly, can we put a dollar figure on this?