Just in case you needed another reason to get proactive about your online reputation... there is now federal case law on the books that further drives the point home.

By now, skepticism about the revenue potential of today's most popular social networking sites is a well known bromide. Sure, the doubters say, go ahead and push your membership and your traffic into the stratosphere, but, in the end, how does that make you money?

Google introduced another new addition to its suite of products this week - an add-on to certain organic results dubbed Social Search: