One of the most critical elements of the SEO game - and I say "game," because it really can be fun, in an SEO-dork kind of way - is staying on top of, if not ahead of, the latest changes in the Google algorithm.

As online reputation management matures as a field, both public expectations and industry-imposed standards are coalescing around an important, yet not quite defined, point: when is a potential client too toxic to take on?

For the past few weeks, the search engine community has been abuzz with rumors of streaming results, expanded search listings and other consumer-facing alterations to Google's famously simple interface.

It's no secret that the social mediasphere is "the place to be" in 2010; many of its buzzwords have been burning up the Internet for a few years now.