Gain control of your brand reputation and get noticed for the right reasons.
For individuals and companies alike, search engines and social media play a critical role in your brand reputation: they both make it easy to find the good press and hard to hide from the bad. With 92% of users trusting what they find through search engines, and 76% of Americans active on social media, it’s critical to present the best and most accurate information about you and your brand. Our brand and reputation management solutions monitor and influence relevant online content, wherever it lives, to accentuate your best features.
REQ’s team has years of experience creating and promoting the kind of positive content that can slot right into your primary search engine results, either helping to define a brand with poor visibility, or driving efforts to exert more control and ownership over your search presence. This process involves a mix of both science and art, and requires a high degree of targeted effort and industry know-how. Our social media team supports these efforts by growing, engaging, and analyzing your brand message on every relevant platform.
To place a value on these efforts, our proprietary dashboard crunches search engine results in real time, weighs qualitative and quantitative factors, and produces our RepScore metric. We’ve developed a specialized algorithm that incorporates your own branded results with what we know about user behaviors, and does so at the global, regional, or local level. Additional tools allow us to monitor how your reputation echoes across social media, allowing for sentiment analysis and live tracking alerts.
These insights make it possible to measure success over time and provide benchmarks that resonate throughout the process. In the end, our full suite of tools and services can help you seize control over one of the most difficult aspects of brand management – the ever-changing Internet.