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Why your digital first impression matters and what you can do to influence it.

REQ’s Eric Gilbertsen, Kenny Rufino, and Amanda Wilson sat down at General Assembly’s “Mornings are for Marketing” to discuss the importance of strategy, design, and content when building a brand.

Ever since I began my digital advertising career in 2009, I have heard the same two click-through-rate (CTR) metrics recycled year after year – benchmark CTR for Search is 1% and benchmark CTR for Display is 0.1%.