One constantly evolving element of the SEO space is, and has been for years, how search engines handle black hat methods like link spam.

When debugging Matomo (formerly PiWik) with Google Tag Manager (GTM), you may have noticed that the Matomo scripts execute and send data to your Matomo server. This is because while GTM is designed not to send data for Google Analytics tags, all JavaScript or other code in HTML tags do execute.

While comparing total ad spend across platforms for REQ’s client portfolio in 2018, we came across a surprising trend. Amazon moved into the top 4 right behind the usual suspects Google, Twitter, and Facebook. In 2017, it didn’t even break into the top 10.

One challenge inherent in the search engine game – even for Google itself – is the question of how to properly weigh age versus freshness when it comes to content. We often rail against the stickiness of results that are years old and, in many cases, no longer fully accurate.