One constantly evolving element of the SEO space is, and has been for years, how search engines handle black hat methods like link spam.
While comparing total ad spend across platforms for REQ’s client portfolio in 2018, we came across a surprising trend. Amazon moved into the top 4 right behind the usual suspects Google, Twitter, and Facebook. In 2017, it didn’t even break into the top 10.
One challenge inherent in the search engine game – even for Google itself – is the question of how to properly weigh age versus freshness when it comes to content. We often rail against the stickiness of results that are years old and, in many cases, no longer fully accurate.