Inspiring Creativity. Embracing the Unexpected.

by

REQ

October 30, 2017

• Article Branding

1–2 minutes

read

Steven Kostant, REQ’s Senior Brand Strategist, will be speaking in San Francisco at United Fresh BrandStorm! Come see his presentation on brand building on Tuesday, November 14th.

See how breaking the status-quo leads to brand building. Watch, learn, and discuss how brands across industries are embracing the unexpected to see big impact.

Steven’s presentation is part of the 2nd Annual BrandStorm, a project of the United Fresh Produce Marketing & Merchandising Council, where produce marketers with a wide range of experience in the industry come together under one roof. Discussion will focus on how brands are seizing opportunities amid dramatic changes in consumer behavior and retail formats.

This one-of-a-kind event is the place to meet, share, discuss and explore new developments and exciting advancements in produce marketing. Attendees will gain effective strategies to electrify brands and stand out in the marketplace of ideas. Workshops, networking events, and case study presentations will give produce marketers the chance to harvest real-life success stories.

Speakers from around the country will present on disrupting the marketing mix with new ideas, preparing for marketing success as well as brand hurdles, and the trends that are driving brands to adapt and innovate.

Interested in hearing from Steven and a number of other incredible speakers? R egistration for BrandStorm is still open.

Already know you’re going to BrandStorm? Let us know on Twitter and keep an eye out for our team in San Francisco!

Related Insights

VIEW ALL

Advertising, Content

How Phone.com’s Amber Newman Turned Paid Search Into a Precision Marketing Engine

Phone.com offers customers a straightforward alternative to complex and costly VoIP systems. It allows them to set up custom business numbers and manage calls, texts, and videos directly from their personal phones, keeping work and personal communications separate. Amber Newman, Phone.com’s director of marketing, has built a strategy that reflects her company’s simple but powerful…

How Patrick Bradshaw Is Bringing Marketing Into the Deal

Sales enablement has traditionally focused on preparing reps with content, training, and playbooks before a deal begins. Patrick Bradshaw, Sr. Director of Acquisition and Growth Marketing at Highspot, says that the model is evolving as AI and better data make it possible to support teams up to the end of the sales process. We caught…

Branding, Content, Public Relations

The CMO Who Gave Up Sales Pitches to Build Real Relationships

Chatting with Nathan Burke of 7AI on why relationship-building outperforms traditional B2B marketing Nathan Burke is intentionally doing less of what most B2B marketers are taught to do. As CMO of 7AI, he’s opting out of the usual B2B playbook, the awkward steak dinners with a pitch attached, the conference badge scanning arms race, and…

Advertising, Branding

From $200M ARR to Pre-Seed: How Karina Lawrence Rewrites the Marketing Playbook for Early-Stage Startups

When you’ve helped scale a developer-focused company from roughly $200M to nearly $250M in ARR, you know what “grown-up” marketing looks like. Today, though, Karina Lawrence is back at the very beginning—leading marketing at Macrovo, a pre-seed, ~10-person startup that blends AI and human expertise to help financial institutions make faster, smarter decisions. It’s a…

Branding, Content

B2B Videos You Actually Want to Watch? Meet Jared Evers of Medallia.

For Jared Evers and his small and scrappy content team at Medallia – provider of customer and experience software – if you can’t do something stellar, there’s no sense in doing it at all. For proof, check out how the team is pushing the boundaries of corporate videos with Experience Now, Medallia’s own streaming platform.…

Branding, Content

Verisys’ Brian Krenzer on Why Doing Less is the Smartest Q4 Move

When Verisys, a healthcare data company focused on compliance and credentialing, set out to close the gap between what’s promised and what’s delivered, marketing became a central force in making that happen. Under the leadership of VP of Marketing Brian Krenzer, the team reoriented around what matters most: delivering a five-star customer experience at every…

Branding, Content, Technology

How Workable’s Kathleen Schurman Uses Authenticity and AI to Elevate HR Marketing

In an age where automation dominates marketing headlines, Kathleen Schurman, Marketing Director at Workable, is proving that authenticity and storytelling still come first. Her team’s success lies in staying true to Workable’s roots—user-friendly software for hiring teams of all sizes—while adopting AI tools that amplify creativity and efficiency. We spoke with Kathleen about moving upmarket,…

Branding, Technology

How HII’s Jaime Orlando Builds Connection, Culture, and Momentum Inside a Legacy Brand

Q: Jaime, for those who might not know HII Mission Technologies, can you give us a quick overview of what your team does? Jaime Orlando Absolutely. HII as a company has an incredible legacy. It’s America’s largest shipbuilder, with more than 135 years of experience. About 75% of HII’s business comes from shipbuilding at our…

CONTACT US

WE HELP BRANDS OWN WHAT’S NEXT

Our integrated PR and digital campaigns build reputations, drive growth, and shape conversations that define markets. Let’s talk about how we can help you do the same.