Selling high-end condos in a growing neighborhood
Google Search ads experienced a 6.59% CTR, significantly higher than the industry average of 3.71%.
PN Hoffman directly attributed a million-dollar sale to a prospective condo buyer seeing an ad on Instagram.
Close to 2,000 people inquired about purchasing a PN Hoffman condo in-person after seeing an ad online.
Target prospective condominium buyers and brokers with an integrated, measurable digital advertising campaign.
- Search engine marketing (SEM)
- Social media marketing
- Digital advertising
- Creative services
Using an integrated approach to digital advertising involving Google search and display, Facebook, Instagram, Zillow, and local programmatic with specific geofencing, PN Hoffman has fully sold out condos at 525 Water, with The Bower and VIO approaching that mark. Additionally, ads directly drove footfall to the properties, with close to 2,000 prospective buyers visiting a PN Hoffman property to inquire about availability after seeing an ad online.
Furthermore, with monthly reporting and strategy sessions, the PN Hoffman and REQ teams could determine the appropriate times to shift advertising spend between platforms and when to ultimately turn campaigns off.