Cultivating grassroots support for legislation
Facts & Results
880% increase in alliance membership
1,100% increase in site traffic
26% decrease in bounce rate
794% increase in Facebook page likes
1,100 legislator connections
Our Role
Website design & development (WordPress)
Integrated campaign strategy
Community management
Social media strategy, management & advertising
Email marketing & automation
Visit / In Action
Goal
Revamp and expand the Free Radio Alliance coalition with grassroots engagement, and cultivate relationships with Capitol Hill and industry members through digital communication to prevent controversial legislation from passing.
Our approach
We developed an SEO-optimized campaign website for the Free Radio Alliance which incorporates sound-waves paired with short video. Since launching in September 2016, The Free Radio Alliance has deployed highly targeted campaigns to equip and empower local radio fans across the country to take action to protect local radio.
