Building Integrated Communications for a Global Brand
In 2015, we led a rebranding effort with the goal of positioning Contrack Watts as a global construction leader following a key merger between Contrack International and Watts Constructors. After conducting extensive research, we created an identity and strategy for the new brand and used these deliverables to guide us in the creation of an updated style guide, logo, tagline, website, and marketing collateral. The result is a dynamic brand identity worthy of a construction giant that is “built to build.”
To reposition itself in the construction marketplace, the company sought out REQ's strategic and creative guidance as part of an ongoing brand consulting relationship. REQ created a fresh brand identity for Contrack Watts and leveraged the new assets to build a dynamic website.
ContrackWatts.com is fully responsive and designed to dazzle. Large hero photos showcase the company’s impressive projects while reinforcing the global scope of its footprint. With pages for capabilities, company information, portfolio, small business outreach, news, and awards, the redesigned ContrackWatts.com makes it easy for all audiences to navigate to the information they seek.
REQ's holistic approach improved Contrack’s marketing efficiency and the force of its message in the marketplace. REQ repositioned Contrack in a manner consistent with a company of its size and global reach, from the US to the UAE.
- Brand identity
- Brand strategy
- Logo and tagline development
- Marketing collateral
- Website redesign