Succinctly communicating value in a crowded market
Facts & Results
A brand identity and digital strategy to communicate the brand’s broad experience and impressive portfolio.
Our Role
Brand strategy & design
Content strategy & development
Website design & development (WordPress)
Visit / In Action
Goal
Develop the brand for GreenBench, a real estate development consultancy that spun off from JBGR.
Our approach
After undergoing an extensive discovery process involving stakeholder interviews, audience research, and an analysis of the messaging strategy, REQ created GreenBench’s new brand identity and content strategy that conveyed the team’s extensive experience and impressive portfolio.
REQ also designed and built a WordPress website for GreenBench that clearly articulates the company’s value proposition and speaks to target audiences succinctly.
Since the launch of the new brand, GreenBench is expanding in several ways, consistently winning new deals and hiring the brightest talent to support that business.
