Communicating value succinctly in a crowded market
Develop the brand for GreenBench, a real estate development consultancy that spun off from JBGR.
- Brand strategy & design
- Content strategy & development
- Website design & development (WordPress)
After undergoing an extensive discovery process involving stakeholder interviews, audience research, and an analysis of the messaging strategy, REQ created GreenBench’s new brand identity and content strategy that clearly conveyed the team’s extensive real estate experience and their impressive portfolio. REQ also designed and built a WordPress website for GreenBench that clearly articulates the company’s value proposition and speaks to target audiences succinctly.
Since the launch of the new brand, GreenBench is expanding in several ways, consistently winning new deals and hiring the brightest talent to support that business.