Differentiating an established brand to stand out in a crowded market
![REQ Connor's Pest Control](/sites/default/files/styles/hero_wide/public/hero/work/connors-pest-control-case-study-hero-1440x600%402x_0.jpg?itok=LI9TA9v4)
Facts & Results
86% increase in organic leads
24% increase in total traffic
15% increase in form fills after new website launch
9% increase in leads after new website launch
Acquired by Rentokil Steritech
Our Role
Brand strategy & identity
Website design & development (Drupal)
Mobile application design
Search engine optimization (SEO)
Search engine marketing (SEM)
Social media marketing
Visit / In Action
![REQ Connor's Pest Control Website](/sites/default/files/styles/goal/public/goal/connors-pest-control-case-study-goal-770x540%402x.jpg?itok=5NavbMwD)
Goal
Refresh the brand and digital properties, increase qualified traffic, and generate leads.
Our approach
REQ integrated a comprehensive SEO strategy which led to an 86% increase in organic leads and a 24% increase in total traffic. Connor’s also experienced much less drop-off and booked more down-funnel appointments.
The new Connor’s website is easy to navigate and has increased conversions – filling out an appointment form – with prominently displayed and eye-popping calls to action. After the new site launch, Connor’s experienced a 15% increase in form fills and a 9% increase in leads.
Connor's Pest Control was acquired by Rentokil Steritech in 2017.
![REQ Connor's Pest Control Website Tablet](/sites/default/files/styles/asset/public/asset/connors-pest-control-case-study-image-1-770%402x.jpg?itok=j97NQssk)
![REQ Connor's Pest Control Mobile Application](/sites/default/files/styles/asset/public/asset/connors-pest-control-case-study-image-2-770%402x.jpg?itok=Cp36C1E_)
![REQ Connor's Pest Control Appointment Booking](/sites/default/files/styles/asset/public/asset/connors-pest-control-case-study-image-3-770%402x.jpg?itok=ulTbEx5G)
![REQ Connor's Pest Control Truck Design](/sites/default/files/styles/asset/public/asset/connors-pest-control-case-study-image-4-770%402x.jpg?itok=bQOqEJT-)