Connor's Pest Control Case Study - Digital Advertising, Website, and App Development

Connor's
Pest
Control

Differentiating an established brand to stand out in a crowded market

Goal

Increase qualified traffic and generate leads with search engine optimization (SEO) and search engine marketing (SEM), and refresh the brand and digital properties to pave the way for future growth.

REQ Connor's Pest Control Website

Services

  • Brand strategy & identity
  • Website design & development (Drupal)
  • Mobile application design
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media marketing 
REQ Connor's Pest Control Appointment
REQ Connor's Pest Control Mobile

Result

Since 2013, Connor’s has experienced a 24% increase in total traffic, and organic leads have increased 86% because of comprehensive search engine optimization. In addition to a rise in traffic, Connor’s has seen an increase in overall quality; they have had less drop-off and booked more down funnel appointments.

The new Connor’s website is easy to navigate and has increased conversions – filling out an appointment form – with prominently displayed and eye-popping calls to action. After launching the new Connor’s website, they have experienced a 15% increase in form fills and a 9% increase in leads.

Connor's Pest Control was acquired by Rentokil Steritech in 2017.

REQ Connor's Pest Control Tablet

Facts

Organic leads increased 86%.

 

Total traffic increased 24%.

 

Form fills increased 15% since the new website launched in 2017.

 

Leads increased 9% since the new website launched in 2017.

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