Closet
America

Goal

Create a new brand strategy for an established, regional company through a redesigned website and improved organic search presence.

Services

• Brand strategy

• Website design & development (Drupal)

• Search engine optimization (SEO)

• Search engine marketing (SEM)

• Information architecture

• Content strategy & development

• Creative services

• Photography

Result

Closet America’s new website beautifully illustrates the brand’s promise, services, and approach. The website’s content also reflects this new brand and more importantly supports lead generation goals through SEO integration.

The new website is accessible across all devices and enables easy client-side updates. The website also enjoyed a 58% surge in organic traffic in the first quarter of 2015, compared with 2014. Similarly, PPC conversion increased from 4.9% to 8%, and form conversion improved by 108% in 2015, compared with 2014.