Improving new product revenue through search
Facts & Results
Significant journalist and blogger participation with articles, reviews, and links to the product page
Multiple #1 and #2 search engine rankings for target keywords
Dramatic increases in revenue generated by product sales as a direct result of traffic
Our Role
Search engine optimization (SEO)
Content marketing
Public relations
Conversion rate optimization (CRO)
Goal
Improve organic search rankings for the landing page for a new product: the Ultimate Keyboard Case for iPad.
Our approach
REQ helped Belkin launch and promote a new product: the Ultimate Keyboard Case for iPad. Starting from scratch—the existing landing page had no solid rankings nor significant traffic from organic search—we needed to engage customers earlier in the sales funnel to drum up interest and drive consideration.
REQ determined that the most effective way to quickly improve organic search rankings for long-term visibility was through an aggressive content marketing effort. We began with extensive discovery, including market research, a thorough competitive analysis, and SEO keyword research and recommendations. We then built out search engine-optimized landing pages to supplement our targeted media and blogger outreach strategy, content creation, and consulting on copy, videos, and press releases.
We then tested and iterated various aspects of our content and design work to optimize for conversions.
