Bringing a luxury clothing line to life in the digital space
Help international philanthropist, Abeer Al-Otaiba, create a retail brand identity for SemSem that represents the bond between mother and daughter.
Website design & development (Drupal)
Splash page development
Pre-launch marketing campaign
Social media strategy & management
Content strategy & development
Newsletter creation and implementation
Built on Drupal Commerce, SemSem.com is a fully responsive e-commerce platform that is carefully designed to reflect the sophisticated color palette and feminine aesthetic of the SemSem line. As SemSem is a collection with a conscience, the site utilizes compelling copy and content to focus on telling the brand's story.